Tag Archives: Kony 2012

Invisible Children: haters gonna hate…but should they?

I’ve never seen a campaign so successfully balance hope and hate as #Kony2012 seems to be, and it’s easy to get swept up in #stopkony-mania. From the video to the website to the entire Invisible Children campaign, here’s something that’s easy to get on board with, right?

Maybe, but be careful before you go ordering your starter kit, because, as was inevitably going to be the case, some posts have surfaced, questioning everything from the effectiveness of the campaign to the ethics of Invisible Children. But haters gonna hate, so is there any point in listening to them?

If you have no clue what I’m on about, watch this video. It’s 30 minutes long, but well worth watching, because it’s beautifully made, and pretty interesting:

As of this morning, Kony 2012 has reached across the world to the front page of the Sydney Morning Herald website, been reviewed by Philip DeFranco, and “Invisible Children” and “Uganda” were trending worldwide on Twitter, so its safe to call it viral by now. Beyond viral, perhaps. Continue reading